How to Measure Trademark and Brand Value
How to Measure Trademark and Brand Value A trademark or a brand name is not a logo or a tag line to many companies, and it is one of the most important items on the balance sheet. However, the value of that is hardly ever easy to measure. A brand does not carry any price […]
Patent Valuation: Methods and Applications
Patent Valuation: Methods and Applications Picture 1 : Why Patent Valuation Matters In the contemporary economy, intellectual property has emerged as one of the most useful categories of corporate assets. To technology firms, pharmaceutical companies, and similar creative businesses, patents are not only enforced by law, but are absolutely quantifiable as a store of economic […]
IP Valuation for Startups: Growth and Funding
IP Valuation for Startups: Growth and Funding Picture 1 : Why IP Valuation Matters for Startups Intellectual property has ceased to be a matter of legal formality and become a key pillar of the strategy of startups. Since founders are competing over more and more picky funding, the manner in which the company articulates, defends […]
IP Strategy for Startups in Singapore
IP Strategy for Startups in Singapore: How to Value & Protect Innovation Introduction to IP Strategy for Startups in Singapore Significance of IP Strategy to Startups The competitive advantages that can never be easily imitated are the most persistent in terms of global talent, capital and market share competition. In a rapidly evolving innovation […]
How Startups Should Use IP Valuation
How Startups Should Use IP Valuation for Funding & Growth Introduction to How Startups Should Use IP Valuation The correlation between IP Valuation and the Success of Startup Funding The distinction between a convincing pitch and a transformative pitch in the hyper-competitive environment of startup-fundraising is frequently reduced to a single, poorly used asset […]